Focus On SEO & Social Media Together
In the hyper-dynamic, “always connected” virtual world that we live in today, for many startups and old-economy companies, the focus is often on social media and other aspects of digital marketing first. It can be view SEO as part of digital marketing, and not “instead of”. SEO is part of everything, just like content. At the same time, you can’t delineate digital marketing from SEO.
No one aspect should be the single focal point in your marketing efforts. As companies grow, they expand their marketing efforts for good reason – to more reliably reach more of the right audience.
Some points covering SEO & Social Media together:
Balance Social Media and SEO:
Many believe that search engine optimization (SEO) is something they will get to later, or that it can be ignored. This approach is like building a home on a sand dune. As the sands shift, because there is no solid foundation, the structure becomes less stable.
When you build your dream house, you first hire an architect to design the building. That is SEO. Once you have a robust structure, you hire designers to work on the interiors and the exteriors. That is what social media does. One without the other would make your house look incomplete.
The whole process of building your house or promoting your brand online is internet market optimization and includes SEO, pay-per-click (PPC), analytics, design, architecture, social, content. They are all related, and in many cases the lines dividing them are fuzzy. Internet marketing optimization means that you are optimizing all the components synergistically. That is a uniform approach to digital marketing.
SEO’s Strength:
SEO provides the foundation for a website. In the past, companies didn’t invested in restructuring their website, never invested in content, and never invested in earning followers.
Social Matters:
Focusing solely on SEO or on social media is like putting all your eggs in one basket.It is believed that one has to focus on both SEO and social media. For instance, Bruce Clay Inc is an internet marketing optimization company. When it comes to marketing for ourselves, we concentrate equally on both SEO and social media.
Strong Investment:
SEO is an investment. It needs to invest time and energy to repair the things deep down in your website that will allow it to rank in the top three out of a million. Never mean to put in $1 and get $10 out.Its not like for easy returns. Usually, the easier you want it, the worse you get it.
Source: Entrepreneur
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
